Our kaupapa (objective) is conservatively set at only 1,000 kgs of oil in the first year from the more than 105 ha of manuka and kanuka bushland growing on Station-1.- backed up by access to many more hectares of foliage within the rohe (area).
From this 1,000 kgs of oil which will be exported to the US, tons we are targeting 1st year sales in the US of USD1.9M. Of course this is the very conservative year 1 target set with "Big Jim" the late founder chairman of the Co-Op. The 5 year export contract is for 21,000 kgs
The value adding company in the US is Tribal Manuka Inc. It currently has 12 products under development for release into the USMCA free trade zone. With pure manuka oil retailing in the US at circa US$22 per 10ml bottle, it is expected that the Tribal brand will enjoy a premium pricing advantage.