US$1.5M Post Seed Capital Programs now open to Qualifying Parties

A trusted provenance

1,000 years of culture & history

When the eurpoean colonial settlers arrived "Out-East" they discovered highly productive farming that had continued in an an unbroken cycle for hundreds of years.

Native plants, bushes & eco-recycling

1,000 years ago the Mataatua rohe (region) was covered in lush, dense forests. Much still remains "out east" providing the plant based value-adding natural resources.

Bio-Eco-Agricultural knowledge

All products in the 177 East branded range of skin care products are formulated using natural plant based ingredients drawing on 1,000 years of proven results.